SEO Code of Ethics
Whereas all parties are working towards presenting relevant and high quality information in an easy to use format to information seekers, and whereas SEO practitioners are being contracted to assist clients in obtaining higher rankings for client pages, Internet Marketing of South Florida is voluntarily adhering to the SEO Code of Ethics:
No SEO practitioner will intentionally do harm to a client. This involves the continued use of any technology or procedure (without appropriate care) that is known to result in having the client site removed from search engine indexes or directories, or rendered inoperative. Questionable adherence to standards must always be addressed.
No SEO practitioner will intentionally violate any specifically published, enforced rules of search engines or directories. Should rules and guidelines change (as they often do), the SEO practitioner will promptly take action to comply with the changes as they apply to all clients. Where rules and guidelines are unclear, the SEO practitioner will seek clarification and await approval from the appropriate search engine before continuing to utilize potentially harmful technology or procedures.
No SEO practitioner will intentionally mislead, harm, or offend a consumer. All individuals utilizing a search engine to visit a site will not be misled by the information presented to or by the search engine, or harmed or offended upon arrival at the client site. This includes techniques like "bait and switch" where the client page does not substantially contain and is not clearly associated with the optimized phrase, or may be reasonably offensive to targeted visitors.
No SEO practitioner will intentionally violate any laws. This involves the deliberate and continued violation of copyright, trademark, service mark, or laws related to spamming as they may exist at the state, federal, or international level. No SEO practitioner will falsely represent the content of the client site. This includes the practice of presenting different versions of web pages to different users except where that information is altered solely to meet browser specifications and needs, sensitivity to regional factors such as language, or product specific needs. In general, all requests for a specific URL should be served identical HTML by the web server.
No SEO practitioner will falsely represent others work as their own. This includes the taking of work from others in whole or in part and representing this work as their own. The SEO practitioner may not make verbatim copies of the work of others (instead of authoring original work) without the prior consent of the other party.
All SEO practitioners will protect the confidentiality and anonymity of their clients with regards to privileged information and items implying testimonial support for the SEO practitioner. All staff of SEO practitioner shall be bound to protect information that is not generally known as it may harm the client. The SEO practitioner will not include the publishing of testimonials and proprietary logos of client lists, press releases, and other collateral discussing the client without explicit approval.
While we can never guarantee exact placements, we will guarantee to
improve your current rankings on primary keywords important to your
business or we will work on it
using "our nickel" until the results are achieved. If you invest in search
engine optimization and marketing you deserve to
get what you pay for and more. Unlike other companies that simply make
claims, Internet Marketing of South Florida produces results. We are
one of the fastest growing Internet Marketing companies because we
understand that our clients employ us to deliver profitable results.
